Business Connect episode 21 - Cheryl Eldridge

Submitted by James Scott on Sat, 25/04/2020 - 14:30
Cheryl Eldridge

Cheryl Eldridge and her late husband are proven entrepreneurs. 30 years ago they realised their Wairarapa sheep station was marginal at best, and bought a flock of grey sheep, now registered as a NZ wool breed in their own right, ‘Stansborough Greys’. Combined with the alpacas they also run, the wool from these sheep makes a unique fibre.

But they didn’t stop there. The Eldridges built a business that is vertically integrated from farm to design to factory in Petone – using looms that came out to New Zealand in the 1900s – to distribution.

Called Stansborough, after the farm, the label is now recognised worldwide. But like all businesses, the shock of going into lockdown has caused stresses. For episode 21 of Business Connect, we spoke to Cheryl Eldridge to see how Stansborough is faring.